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Hot Topic’s New Lingerie Line to Be the ‘Antidote to the Preppy Girls’ Victoria’s Secret Pink’

Photo: Hot Topic

Per WWD, the brand plans to open Blackheart stores in California and Texas come November 15, stocking “mostly lingerie, accessories, and beauty products,” aimed at 18- to 30-year-olds, and priced from $5 to $78. Related (and service-y!): All body jewelry is BOGO — Buy One, Get One — 50 percent off at, including these Like A Boss earplugs. Thank me later.

Hot Topic’s New Lingerie Line Won’t Be Pink