All 50,000 copies of the premiere issue of Carine Roitfeld’s new magazine, CR Fashion Book, have sold out on newsstands, according to publisher Fashion Media Group LLC. They’re currently printing up a second batch of 15,000 copies, which will be shipped before Christmas. The second issue, which comes out during New York Fashion Week in February, will have a bigger print run of 65,000 to prevent similar shortages, WWD reports. These are solid numbers, particularly for a brand-new magazine that’s decidedly not mainstream; to compare, French Vogue’s entire paid circulation for 2011 was 121,103.
Related: Exclusive Video: Carine Roitfeld on CR Fashion Book