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Dwyane Wade Finally Gets That Fashion Line Started

Dwyane Wade, fledgling designer.
Dwyane Wade, fledgling designer.

After several years of deliberation, Dwyane Wade is finally getting his clothing label off the ground. Named WADE, it’s a collaboration between Chinese sportswear company Li-ning, Wade himself, and shoe designer Alejandro Ingelmo, who was recently brought on as a creative consultant. Ingelmo’s first project for WADE will be a “lifestyle/basketball cultural sneaker” that he’ll show at New York Fashion Week in February, according to a press release. Anna Wintour is surely behind this somehow.

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Dwyane Wade Finally Starts That Fashion Line