Fanning One, now age 18, has been a Marc Jacobs muse since 2006, when she dressed up like a mini–Margot Tenenbaum going to a flapper-themed soirée in the designer’s ads. Although we don’t recall much backlash from that campaign — she was 12 years old! It’s exploitation! Labor laws! Where are the parents? — last year, Jacobs used Fanning in his Lolita-inspired ads for his Oh, Lola! perfume, which was a bit too much for the Brits to handle. The U.K.’s Advertising Standards Authority banned the image, explaining it could be construed to sexualize a child:
We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality.
