In his new position as Diet Coke’s creative director, Marc Jacobs has “designed” three soda cans that’ll be distributed in Europe next month. It doesn’t really matter what inspired them, but in case you disagree: The three cans reflect fashion moments in the eighties, nineties, and aughts respectively. (Although two are just runway looks from his recent collections.) Also, they’re meant to “celebrate female empowerment,” according to WWD, which we don’t really get, but anyway, we just wanted an excuse to write this headline. It’s Friday.