Sometimes choosing a “real girl” to represent your brand means opting for the genetically blessed jetsetter who happens to have over 136K followers on Twitter. Which explains why internationally known haircare line Redken has paired up with the internationally known style blogger Chiara Ferragni, of the Blonde Salad, for fashion month. Starting with New York, the Italian law student (her day gig) will have her long, blonde tresses styled out by the brand’s creative consultant, Guido Palau, using products from Redken’s new line of silicone-free products, the Diamond Oil collection (available in May). For those who plan to enjoy the excitement of New York Fashion Week from the warm comfort of their home, each of Ferragni’s front-row looks will be Instagrammed and uploaded onto an ongoing Facebook diary throughout the month as she travels to see the collections in Milan and Paris. Then afterwards, pop into any Redken salon next fall to have a stylist re-create any of Palau’s looks on you.
Photo: Vittorio Zunino Celotto/Getty Images