Shortly after spring New York Fashion Week in September, the Cut began a months-long process of documenting Ohne Titel’s journey to their fall 2013 collection, which debuted at Milk Studios last week. Each day this week, you’ll see a new video showcasing every element of their creative process, from inspiration-hunting to sketching to fittings to runway show.
Today, we begin with the germ of what this collection eventually became. With their studio in the heart of Chelsea’s gallery district, Flora Gill and Alexa Adams like to pop in to see new art shows whenever they get the chance. “It’s a delicate balance,” says Gill. “You have to keep your idea, your zeitgeist of the brand and kind of expand it and evolve it.” Watch our video above to see how two artists’ work in particular (Tauba Auerbach’s woven tape paintings and Rupert Deese’s geometric plywood panels) provided the inspirational foundation for the Ohne Titel collection, moving from spring’s soft, wavy shapes to more structured grids and tiny plastic squares that would eventually provide accent and texture to some of their final looks.
Check back every day this week for the next installment in the Cut’s ongoing series with Ohne Titel.