Earlier today, LVMH announced plans to invest in Maxime Simoëns’s eponymous brand. Though the luxury goods conglomerate wouldn’t comment on what percentage of the Simoëns label it hoped to purchase, it’s said to be a minority stake — not another PPR–Christopher Kane deal. “I’m very proud of the trust that the LVMH group has in me,” Simoëns told the Cut. The French designer explained the money “won’t affect my creativity, but will help develop the strategic aspect of the company across all of the departments: production, commercial, and communication … I’ll develop my vision in the same way I always have. I mostly get inspired by strong humorous personalities, cinema, music, or architecture.”
The 28-year-old’s first haute couture collection walked in January 2011, and his inaugural ready-to-wear show is scheduled for March 3. When we asked what to expect, Simoëns replied he would affirm his design codes, using subtle geometry and sleek lines that reveal “feminine sensuality and a modern, yet timeless elegance.” He will also present his debut handbag and newly created shoes and jewelry.