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Rihanna Not Featured in Rihanna for River Island Campaign

Photo: Rihanna for River Island

The HBIC’s “really special” clothing collection for the U.K. chain walked in London on Saturday night to critical acclaim; the Daily Beast’s Tom Sykes described the show as such: “It was like Fright Night in Kmart,” which is surely a compliment, in this case. Today, British Vogue got hold of Rihanna’s River Island campaign, and, like a real designer, she cast real models — Jourdan Dunn, Charlotte Free, Tao Okamoto, Ataui Deng, and Bambi Northwood Blyth.

This ad above, shot by Mario Sorrenti, reads as the Evolution of Woman. From left to right, the ensembles progress from typical Rihanna fare to garments made from normal amounts of fabric.

Below: Jourdan leans against an automobile, but what’s happening behind her? She appears to be pooping a trapezoid, which would explain the uncomfortable look on her face.

Photo: Rihanna for River Island

Worn together, this makes 60 percent of an outfit:

Photo: Rihanna for River Island

Remember — Rihanna for River Island hits stores March 5 and the website offers international shipping!

Rihanna Not Featured in River Island Campaign