The composer of songs like “It’s Time to Party,” “Party Hard,” “Party Party Party,” “Party ‘Til You Puke,” and “Make Sex” has been named the official spokesperson of Playtex’s Fresh + Sexy Wipes for men and women, according to a press release. The company selected Andrew W.K. because “this exciting new product required the help of someone who could embody the brand’s playful yet bold campaign; someone who could party hard, but still be clean when it counted,” which makes me want to party until I puke!
For his part, W.K. recommends using Fresh + Sexy Wipes “whether you just finished rocking a packed club or have an intimate encounter after a busy day.” He and Playtex have partnered on a limited-edition Andrew W.K. Sensory Kit that “will only be sent to 100 hand-picked recipients among the media,” (fingers crossed) and other filthy humans. They also plan to host a Fresh + Sexy Party at SXSW Interactive on March 9, where attendees can share stories of times when they wished they had this Playtex product handy.
A press contact for W.K. assured the Cut this collaboration is real.
