The Mentalist, one of those shows that’s always on when you’re at the gym and therefore you feel like you’ve quasi-watched, has spawned the latest Givenchy face: Australian actor Simon Baker, who fronts the label’s new scent, Gentlemen Only. Fine, he’s had plenty of other roles, too, like the asshole in Margin Call and the sexy photographer-man who beds Anne Hathaway in The Devil Wears Prada. But we’d prefer to think of him as someone who reads minds and smiles with one eye squinted a little more than the other. Come April, we’ll get to see a whole lot more of him (in billboard form, at least) when Givenchy launches its first new men’s fragrance in over four years, WWD reports. Apparently the ad shows him soaking wet in a rainstorm, giving his umbrella to a lady. Approvals all around.