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first looks
March 27, 2013

Photos: Pucci Finally Gets the Beautiful Book Treatment

By Julie Ma

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Photo: Courtesy of Taschen

“Many a time I have heard a woman say: ‘When I met my husband I was wearing Pucci,’ or, ‘When I left my husband I was wearing my favourite Pucci,’” Laudomia Pucci, the brand-founder’s daughter and current vice-president, remembers in a forward to Pucci, a book published by TASCHEN that will be released early next month. “It’s a generational story that is continuing to evolve as the newest groups of young women discover Pucci for themselves.” Housed in a square, fabric-bound cover bearing one of four of the brand’s eye-catching patterns (with the name Emilio scrawled on every one), Vanessa Friedman’s latest 416-page tome offers a peek behind the hypnotic, rainbow-colored prints that have become synonymous with the Pucci name.

The book not only offers a wide range of voices from the Pucci dynasty, but Friedman, the fashion editor of the Financial Times, also draws on her own steeped expertise in the industry to trace the family-run company’s achievements. She documents how the small Italian shop that specialized in lightweight separates blossomed into an empire of its own (focusing specifically on Emilio’s reign), spawning over 50 boutiques worldwide and infiltrating — and then injecting — athleticwear, accessories, and interior design with bursts of color and pop-art prints. Also included are hundreds of photos, drawings, scarf prints, and candid family shots from the Emilio Pucci Foundation archive, plus full-page spreads of pop-culture icons draped in the famous textures. The beehived late singer Amy Winehouse wears a “Ceramiche” motif sequined mini dress, Marilyn Monroe reclines in a patterned silk jersey, and even a plastic Barbie figurine is snapped in Los Angeles dressed in her own Pucci rig. Click through the slideshow to see a history of the iconic prints in action.

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1 / 11 Photos
Book covers  Photo: Courtesy of Taschen
Polo shirt and long skirt in printed stretch cotton in the "Quadratini" motif. Fall/Winter 1997 collection Photo: Courtesy of Taschen
Palazzo pyjamas with printed silk turban embroidered with Swarovski crystals, from the Fall/Winter 1969 collection Photo: Courtesy of Taschen
Marquis Emilio Pucci visiting NASA Space Center, in front of a model of the lunar excursion module in Houston, Texas, 30 September 1969 Photo: Courte... Marquis Emilio Pucci visiting NASA Space Center, in front of a model of the lunar excursion module in Houston, Texas, 30 September 1969 Photo: Courtesy of Taschen
Emilio Pucci prepares a model for a photo shoot in the Boboli Garden in Florence. The model is wearing printed cotton gabardine Capri pants with the &... Emilio Pucci prepares a model for a photo shoot in the Boboli Garden in Florence. The model is wearing printed cotton gabardine Capri pants with the "Monreale" design and a shirt from the "Siciliana" Collection, 1955 Photo: David Lees/Corbis/Courtesy of Taschen
Sketch inspired to heraldic and Renaissance motifs for designs for the "Palio" collection, Spring/Summer 1957. Cocktail dress with a wide fu... Sketch inspired to heraldic and Renaissance motifs for designs for the "Palio" collection, Spring/Summer 1957. Cocktail dress with a wide full skirt decorated with heraldic motifs. Pencil and tempera on paper, 16 x 22 cm Photo: Courtesy of Taschen
Multicolored stripes poncho beach robe in cotton popeline, conical straw hat; Capri. Spring/Summer 1954 collection Photo: Courtesy of Taschen
Long strapless dress with full skirt in printed cotton popeline, with cloths from the different districts: Civetta, Lupa, Montone, Chiocciola, Giraffa... Long strapless dress with full skirt in printed cotton popeline, with cloths from the different districts: Civetta, Lupa, Montone, Chiocciola, Giraffa, Torre, Bruco, Oca. From the "Palio" collection, Spring/Summer 1957 Photo: Courtesy of Taschen
Marquis Emilio Pucci and a model wearing Palazzo pyjamas in printed silk in the "Torre" motif, with jacket and hat. Fall/Winter 1966 collect... Marquis Emilio Pucci and a model wearing Palazzo pyjamas in printed silk in the "Torre" motif, with jacket and hat. Fall/Winter 1966 collection Photo: Courtesy of Taschen
Models on the roof of Palazzo Pucci in Florence, wearing evening dresses, palazzo pyjamas and terrycloth capes from the Spring/Summer 1967 Collection ... Models on the roof of Palazzo Pucci in Florence, wearing evening dresses, palazzo pyjamas and terrycloth capes from the Spring/Summer 1967 Collection Photo: Courtesy of Taschen
Portrait of Marquis Emilio Pucci of Barsento by Brunetta. The portrait is dedicated and signed by the foremost Italian fashion journalists and editors... Portrait of Marquis Emilio Pucci of Barsento by Brunetta. The portrait is dedicated and signed by the foremost Italian fashion journalists and editors-in-chief in occasion of the Premio Critica della Moda Italiana, 1960s Photo: Courtesy of Taschen
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  • first looks
  • emilio pucci
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  • fashion
  • italy
  • vanessa friedman
  • alessandra arezzi boza
  • financial times
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