Matthew Terry, the fire-building model featured in Calvin Klein Concept’s Super Bowl commercial — an overpowering 30 seconds’ worth of six-pack abs, self-cloning (twelve-pack abs), stretching, and morphing into engine parts — stars in another Calvin Klein ad, in which he’s mainly shirtless and multiplying. The spot is for the brand’s new scent, called Dark Obsession. And it’s what we call “Cut baiting.”
