On March 20, Net-a-Porter plans to add an entirely new drop-down to its navigation bar — beauty. Alison Loehnis, the company’s president and managing director, told the Cut her fashion site has had “a long-standing interest” in makeup, hair and skin care, scents, and nail polish, and even “registered the URL net-a-beaute years ago, but in the past nine months we decided to bring the category to life within the NET-A-PORTER site.” According to WWD, the inaugural offering is made up of products from 3Lab, Aesop, Beauty Works West, Chantecaille, Ilia, James Read, Joya Ames Soeurs, Le Métier de Beauté, Natura Bissé, Philip B, and Sarah Chapman, priced from $35 to $500.
Asked how the Net-a-Porter experience would differ from shopping on Sephora.com, Loehnis said, “Rather than being an A–Z resource for beauty, we decided to introduce just a handful of brands with a world-class edit that is perfectly aligned with our point of view on fashion. NET-A-PORTER will always be about great style with fashion being the leader, but beauty complements and completes the story we tell through editorial and our assortment.” Beauty features in N-A-P’s recently debuted online magazine the Edit will be shoppable, as an example.
For those with minimal amounts of self-control (me): “Beauty packages must be unopened and unused in order to exchange or return them.”