Ashton Kutcher has strutted down catwalks in Brazil, shown off his bare chest while modeling Calvin Klein jeans, and even posed in nothing but his undies for Abercrombie & Fitch. (Let’s remember that, at one point in his life, this man briefly studied biochemical engineering at University of Iowa.) But the former model seems to have a love for fashion coursing through his veins; in the early aughts, Kutcher single-handedly made trucker hats the must-have accessory. Then in 2012, he created his own fashion label, Pickwick & Weller, with friends Ryan Donahue and Matt Rowe. Today, the brand’s spring 2013 product line just launched, adding nicely made casual T-shirts and other apparel designed for the “creative professional.” Before you toss on a Pickwick & Weller top, you’ll remember that Ashton was behind its conception — with his deep, soul-gazing eyes and beautiful mane of chestnut hair. Or, uh, you might just like the shirt.