Beginning May 1, Salvatore Ferragamo’s classic Vara pump — the mid-heeled shoe featuring a grosgrain bow that fashion icons from Princess Diana to Alexa Chung have slipped onto their feet over the decades — will be further immortalized in an online project called L’Icona.
The site, which is being launched as part of the shoe’s 35th anniversary festivities, will feature portraits of 21 of the world’s modern fashionistas (a.k.a. fashion week regulars, models, and actresses) hand-selected by creative director Massimiliano Giornetti and snapped by celebrated photographer (and former Wintour assistant) Claiborne Swanson Frank. Each woman will be modeling a custom pair of Ferragamo’s Vara or Varina shoes that will soon be offered in a fresh assortment of colors ranging from Blue Scuro, Lava, Acqua, Rosso, and an exclusive summery print.
Justin Wu directed a short film featuring all 21 women shot in Paris, Moscow, London, Rome, Palm Beach, Miami, Los Angeles, and New York. Click on the video above to catch a first glimpse of fashion-world favorites like Miroslava Duma, Camilla Belle, Jessica Hart, Susie Lau, and Elettra Weidemann ambling alongside a river, pulling petals off of flowers, twirling around, or running off into picturesque settings, all while donning their special pair of Ferragamos.