fashion plates

What Would a Gucci Plate Look Like?

Gucci plates.
Gucci plates.

Expanding into luxury childrenswear is so 2011. Now plates are the new frontier, according to Gucci, which is in the process of acquiring a Tuscany-based ceramics company called Richard Ginori for $17.7 million. Founded in 1735, Ginori specializes in Florentine-style porcelain tableware and declared bankruptcy in January, WWD reports. Gucci’s heroic takeover stems from a shared history: The two companies collaborated on a line of ceramics in the late seventies.

According to an official statement, Gucci’s goal is “to protect and relaunch a historical Florentine brand, synonymous [with] quality and craftsmanship.”  Just imagine — your reward for joining the clean plate club could be a set of interlocking G’s gazing up from beneath your fork, and now little Greta di Marco can eat her mushed peas off a nice porcelain Gucci plate before smearing the leftovers on her Gucci onesie! Lifestyle brand indeed.

What Would a Gucci Plate Look Like?