Roopal Patel, a longtime staple of the New York fashion industry, has been tapped by the London-based luxury site Farfetch to help expand their U.S. market, according to a press release. Patel most recently worked as the executive fashion director at Moda Operandi, Lauren Santo Domingo’s hyper-luxury trunk show site, before departing quietly last year (she was later followed by the site’s cofounder, Aslaug Magnúsdóttir). She’ll continue her eponymous consulting business, which counts luxury brands like W Hotels among its clients.
Patel is joined by Gabrielle de Papp, the former vice president of corporate public relations at Neiman Marcus (Patel was the senior fashion director of Neiman Marcus before joining Moda in 2011, so they’ve worked together before). Both hires signify a major push to develop Farfetch into a serious luxury presence in the U.S., perhaps rivaling current leaders in luxury e-commerce like Net-a-Porter (and yes, Moda Operandi too). Expect to see a lot more activity on their end later this year.