September fashion-magazine-ad numbers are widely considered the best indicator of a publication’s health. If that’s the case, then women’s print magazines are doing quite well this year. As usual, Vogue wins; expect another one of those phone-book-size issues that your poor postman has to abandon on your doorstep after futile attempts to stuff it into your mailbox. Cosmopolitan also made an impressive showing under new editor Joanna Coles, who brought in a 16 percent ad-page increase over last year’s September issue. Indeed, no major magazine saw their numbers decrease this year, which is a first in a long time. Here’s the breakdown, courtesy of WWD:
Vogue: 665 ad pages, marking a 1 percent increase over last year’s 658 pages. This is the magazine’s highest number of ad pages since 2008. (Cover girl: Jennifer Lawrence.)
Cosmopolitan: 171 ad pages, up 16 percent from last year. (Cover girl: Nina Dobrev.)
Elle: 442 ad pages, up 12 percent. This was also the publication’s highest since 2008. (Cover girl: Kate Upton.)
Harper’s Bazaar: 397 ad pages, up 10 percent.
InStyle: 445 ad pages, up 3 percent.
Glamour: 224 ad pages, up 18 percent. (Cover girl: Jennifer Aniston.)
W: 288 ad pages, up 17 percent.
Allure: 147 ad pages, up 12 percent. (Cover girl: Jennifer Garner.)
Town & Country: 113 ad pages, up 14 percent. (Cover girls: Lauren Bush Lauren and Claire Courtin-Clarins.)
Lucky: 137 ad pages, up 1 percent. (Cover girl: Blake Lively.)
Marie Claire: 246 pages, up 13.5 percent. (Cover girl: Zooey Deschanel.)
Print’s alive! For fall, at least.