During New York Fashion Week, all the Cara Delevingne chatter was basically limited to “Where’s Cara?” and “I miss Cara,” until she popped up during the final moments at Marc Jacobs. Things have changed across the pond: According to the Telegraph, Cara Delevingne was the most popular keyword on Facebook during London Fashion Week. (Nice of you to show up, Delevingne.) Closing the iPhone-driven Burberry show might have had something to do with her popularity — “Burberry” was another of the most discussed terms — but between Harry Styles romance rumors (and denials) and Instagramming pre-runway McDonalds binges with Jourdan Dunn, Delevingne was serving up some serious social-media bait to the women who were chatting about her on Facebook. With all this attention, it’s no wonder she fled a show wearing a ski mask.