London high street store Whistles continued its ascent to designer status with an off-schedule show yesterday that was packed with British and international fashion press. Held on the 32nd floor of the Heron Tower, where attendees could nearly reach out and touch the “Gherkin” tower, the brand obviously aimed to impress with its first-ever runway. “Last season’s presentation was an experiment to see how it would be received,” CEO Jane Shepherdson told the Cut. “We had great feedback, so this season we’ve stepped it up to a full show.”
Whistles is scheduled to make its debut in New York during the first half of 2014, which means this collection (pretty jumpsuits, racer-back dresses, and floaty mid-length skirts in a palette of pink, mint green, grey marl, metallic silver and white) is likely be the first to go on sale in the U.S. Was it designed with that in mind?