Happy Friday! To close off the week with a generous serving of dapper men, we present to you a sneak peek of Florsheim’s fall campaign, titled “The Man Who Cares,” starring Fohr Card founder James Nord and his talented friends. In the photo above, he’s in the highest of spirits, chatting with editor Nate Erickson. In other shots, men like Lucky editor John Jannuzzi, Hack the Met founder Nick Gray, and Mother creative director Piers North also accompany Nord around Manhattan. We know we’re supposed to be focusing on those shiny loafers — but, really, we’re just wondering what he uses in his hair to keep it so voluminous and luscious.