In its continuous quest for world domination, Amazon launched its prestige beauty site this morning. Women’s Wear Daily reported that the site will include 24 brands, including NARS, Deborah Lippmann, Stila, Burberry Body, and more niche brands like Japonesque and Cane + Austin. “We have heard very clearly from our customers that they are looking for luxury brands,” Chance Wales, Amazon’s director of beauty and health and personal care told WWD.
Just the thing for the person who has ever thought, Hmm, you know what’s really missing from my shopping cart of sexy nostalgic teen romances (I mean Alice Munro)? A jar of $95 eye cream. No word on whether Amazon will engage in competitive price gouging techniques with other beauty retailers to drive the price of, say, La Mer Concentrate down. But here’s hoping.