• Intelligencer
  • The Cut
  • Vulture
  • The Strategist
  • Curbed
  • Grub Street
  • Subscribe to the Magazine Give a Gift Subscription Buy Back Issues Current Issue Contents
    Subscribe to New York Magazine
  • Subscribe
  • Profile
    Sign Out
The Cut
  • Style
  • Self
  • Culture
  • Power
Style
  • Fashion
  • Beauty
  • Parties & Red Carpet
  • Fashion Shows
  • Cathy Horyn
  • The Cut Shop
Self
  • Health & Wellness
  • The State of the Uterus
  • Parenting
  • Advice
  • Sex & Relationships
  • Horoscopes
Culture
  • Books
  • Television
  • Movies
  • Music
  • Celebrity
Power
  • Politics
  • Work
  • Money
  • Rebecca Traister
More
  • Latest Stories
  • Video
  • About Us
  • nymag.com
  • New York Magazine
  • Intelligencer
  • Vulture
  • The Cut
  • The Strategist
  • Grub Street
  • Curbed
meet the new designer
December 5, 2013

Meet Naja, the Do-Good Lingerie Line

By Julie Ma

Share

  • Share
  • Tweet
Photo: Courtesy of Naja

“I never thought I’d start a lingerie company,” Naja’s founder Catalina Girald admitted when she spoke to the Cut last month. “But I realized that the industry was a huge space that was just open for discussion.” Prior to launching her latest venture, Naja, a lingerie line that aims to change a woman’s life with each purchase, Girald spent eighteen months traveling around the globe to remote countries, during which she lived with nomads in Mongolia for two months and learned Ikat with women in Indonesia. Throughout her journey, which was triggered in part by her own soul-searching after selling her first entrepreneurial venture to Fab.com, Girald returned to her native Colombia impacted and rejuvenated by the strength of the women she had encountered in each country that she visited — which she then funneled into Naja.

Each set of Naja underwear, which range from $12 to $22, has an inspirational quote printed on it (some as simple as smile, to brighten the owner’s mood during a bathroom break). The memory-foam bras, which range from $35 to $65, have inner bra cups that feature bold, original prints designed by artists, and every lingerie purchase gives back to women in need. Currently, Naja has partnered with the Golondrinas Foundation in Colombia for a venture called Underwear for Hope that teaches marketable skills, such as sewing, and provides job opportunities for single mothers living in the slums of Colombia. Every purchase from Naja comes with a handmade wash bag, created by the women in the program, who then receive a percentage from each sale. Girald anticipates for the program to have more reach in the coming years. Click through the slideshow to browse through Naja’s first lookbook.

Photo: Courtesy of Naja

Related

A Minimalist Finnish Brand With an Eye on Sustainability
View
1 / 14 Photos
Photo: Courtesy of Naja
Photo: Courtesy of Naja
Photo: Courtesy of Naja
Photo: Courtesy of Naja
Photo: Courtesy of Naja
Photo: Courtesy of Naja
Photo: Courtesy of Naja
Photo: Courtesy of Naja
Photo: Courtesy of Naja
Photo: Courtesy of Naja
Photo: Courtesy of Naja
Photo: Courtesy of Naja
Photo: Courtesy of Naja
Photo: Courtesy of Naja
1 / 14

Tags:

  • meet the new designer
  • naja
  • lingerie
  • catalina girard

More Galleries

met gala 2023 May 2, 2023
Met Gala 2023: All the Looks  See all the dresses, some on-theme and some, well, not so much — honoring Karl Lagerfeld at the Met Gala. 
By Brooke LaMantia
oscars 2023 Mar. 12, 2023
Oscars Red Carpet 2023: Every Look  Rihanna! Florence Pugh! Michelle Yeoh! They’re all here. 
celebrity Feb. 19, 2023
All the Best Looks From the 2023 BAFTAs Red Carpet  Florence Pugh, Barry Keoghan, and Angela Bassett brought color to the red carpet. 
grammys 2023 Feb. 5, 2023
Every Look From the 2023 Grammys Beyoncé, Taylor Swift, Harry Styles, Lizzo, Bad Bunny, Adele, Doja Cat, Jack Harlow, Mary J. Blige, Sam Smith, and more.
By Brooke LaMantia
Jan. 10, 2023
All the Looks From the 2023 Golden Globes  Sheryl Lee Ralph, Jenna Ortega, Jessica Chastain, Julia Garner, Jeremy Allen White, Angela Bassett, and more. 
parties! Sept. 23, 2022
Katie Holmes, Chloë Sevigny, and More of the Bestest Party Pics This Week  Chanel, Mejuri, and more celebrate. 
parties! Sept. 16, 2022
Doja Cat, Lil Nas X, and More of the Bestest Party Pics This Week  Fendi, Frame, and Coach all celebrated NYFW. 
emmys 2022 Sept. 12, 2022
Emmys 2022: All the Red Carpet Looks  Updating: What Hollywood is wearing to the 2022 Primetime Emmy Awards. 
By Olivia Luppino
nyfw spring 2023 Sept. 9, 2022
Gigi Hadid, Chlöe Bailey, and More of the Bestest Party Pics of the Week  Saks Fifth Avenue, Longchamp, and more celebrate the beginning of NYFW. 
rip Sept. 9, 2022
The Queen Sure Did Love to Color-Coordinate  Monochrome for decades. 
red carpet Sept. 6, 2022
The Venice Film Festival Is a Major Fashion Event  Valentino and Gucci and Armani, oh my. 
red carpet June 5, 2022
All the Best Looks at the 2022 MTV Movie and TV Awards  Sydney Sweeney, Vanessa Hudgens, Jay Ellis, and more! 
parties! May 20, 2022
The Bestest Party Looks of the Week  Harry Styles > everyone! 
parties! May 13, 2022
The Bestest Party Looks of the Week  Bury me in Dove Cameron’s Saint Sintra skirt. 
parties! May 6, 2022
The Bestest Party Looks of the Week  Cue the Met Gala after-party FOMO. 
met gala 2022 May 2, 2022
Met Gala 2022: All the Looks [Photos]  Billie Eilish, Kim Kardashian, Michelle Yeoh, Hailey Bieber, Megan Thee Stallion, Cardi B, Blake Lively, and more. 
parties! Apr. 29, 2022
The Bestest Party Looks of the Week  This one goes to Olivia Rodrigo and her sweater vest. 
parties! Apr. 22, 2022
The Bestest Party Looks of the Week  “Fuck those Zoom tops.” 
celebrity style Apr. 18, 2022
The Best Looks From Coachella 2022  From Harry Styles’s sparkling Gucci set to Megan Thee Stallion’s metallic bodysuit. 
style Apr. 13, 2022
A Look Inside the New Museum’s Spring Gala  Featuring all the best looks. 
  • Style
  • Self
  • Culture
  • Power
  • About The Cut
  • About New York Magazine
  • Newsletters
  • Help
  • Contact
  • Press
  • Media Kit
  • We’re Hiring
  • Privacy
  • Terms
  • Ad Choices
  • Do Not Sell or Share My Personal Information
  • Accessibility
The Cut is a Vox Media Network. © 2023 Vox Media, LLC. All rights reserved.