Stella McCartney’s Spring Ad Is a Real Mouthful

There’s nothing understated about Stella McCartney’s new spring campaign fronted by Suvi Koponen. The ad features side-by-side images that almost shout two different messages: Sexuality! Femininity! Our eyes are immediately drawn to the very tongue-y image on the left, which shows a model’s mouth about to chomp down on a poisonous-looking fruit. In contrast, in the black-and-white image on the right, Koponen sits casually on a table, wearing a ladylike daisy-print ensemble from the spring collection and holding a clutch that looks like a brown-bag lunch. Click through the slideshow to see this campaign and many more.