Burberry, the only fashion company with a full-time music team (two people, who act as musical sounding-boards to chief creative officer Christopher Bailey), is hoping you have rhythm. And if you don’t, you can buy some, by way of their new fragrance for women, Brit Rhythm, which launches today. Set to a pounding bass soundtrack mimicking heartbeats, Bradley Cooper’s (rumored!) girlfriend, Suki Waterhouse, and her bangs star in the campaign along with British musician George Barnett of These New Puritans. People can visit the Burberry site to order a temporary scent “tattoo” of the fragrance, which has top notes of English lavender, orange blossom, and vetiver. Watch the video and see if you hear what Burberry hears.