collaboration station

Simone Rocha Is Doing a Capsule Collection for J Brand

Photo: Dave M. Benett/Getty Images

Ubiquitous denim company J Brand is definitely doing its part to bolster the careers of up-and-coming designers. The company’s newest collaboration is with buzzy, London-based designer Simone Rocha, the company announced today. It’s an obvious career boost for Rocha, a 27-year-old Central Saint Martins graduate who has already bagged a British Fashion Council Emerging Designer Award. But it’s also a testament to J Brand’s savvy collaborations — Rocha, a favorite among Alexa Chung and Chloë Grace Moretz, is absolutely one to watch. Excited? Well, there’s plenty of time to build anticipation: The collection won’t be available until July.

Simone Rocha Is Doing a Capsule for J Brand