WWD reports today that beauty and skin-care brand Kiehl’s will be releasing its first nail polish, due out July. The polish will be a formaldehyde-free glossy black; it will benefit amfAR and will be timed alongside Kiehl’s annual LifeRide motorcycle trip. Chris Salgardo, Kiehl’s president, explained that the choice of color is two-fold:
“We’ve had motorcycles [in our stores] for 40-plus years, and we’ve always had that biker-esque image, so we thought black would be great. It’s a way to start the conversation. And our nails will look badass along the way.”
Could it be the next unicorn pee?