Watch One Direction Ponder ‘What Love Smells Like’

Photo: Dave J Hogan/Getty Images

After launching the fastest-selling fragrance of 2013, One Direction has, unsurprisingly, secured a second perfume deal. Available this May, This Moment (distinct from “Our Moment,” the band’s debut fragrance) will feature “the smell of green apple and refreshing cucumber, combined with peony and violet and a hint of cedarwood,” designed to invoke  “the excitement of new beginnings.” In the meantime, the band has released a mildly excruciating promo video in which they make funny faces while posing for fictional “fragrance photographer” “Girolle” and pontificate about “what love smells like.” Watch the full clip below.

One Direction Ponders ‘What Love Smells Like’