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social fashion
April 25, 2014

Is Prada Spring 2014 the Most Instagrammed Collection Ever?

By rebecca ramsey

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Increasingly, when new collections hit the runways, it’s hard not to wonder: Were these clothes made for Instagram? That was never more true than last September, when Prada’s spring 2014 collection showed in Milan. Almost instantly, the collection — which featured works by artists Stinkfish, Jeanne Detallante, and Pierre Mornet printed onto handbags and dresses — became the one that launched 1,000 Instagrams. 

By January of this year, pieces began to appear in the wild: Anna Dello Russo wore it to the men’s shows in Milan, and Anna Wintour showed up wearing a coat to the season-three Girls premiere. By February, it was popping up in editorials, too — and, subsequently, on the Instagram feeds of Pat McGrath and Lupita Nyong’o. The pieces quickly made the rounds: W’s style director Edward Enninful hosted a party for the collection in Milan in March, where he Instagrammed Naomi Campbell in one of the coats, and Lucky’s Eva Chen and Bryanboy broke out the bedazzled sandals for Instagram months before summer. Click through our slideshow to see how the spring Prada collection — from runway to street style, editorials to red carpets — became one of the most Instagrammed collections ever.

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Hashtag-happy editor Kyle Anderson (of Marie Claire) captured the many faces of the Prada SS14 collection as soon as they walked the runway. Photo: k... Hashtag-happy editor Kyle Anderson (of Marie Claire) captured the many faces of the Prada SS14 collection as soon as they walked the runway. Photo: kyleeditor/Instagram
Sparkly bra, artful print, and knee socks were Instagram bait for Teen Vogue's Amy Astley at the collection's post-show re-see. Photo: Amy Astley/Ins... Sparkly bra, artful print, and knee socks were Instagram bait for Teen Vogue's Amy Astley at the collection's post-show re-see. Photo: Amy Astley/Instagram
Who better to wear Prada SS14 than Eli Manning? Photo: Man Repeller/Instagram
Furs from the collection began to make the rounds in January of this year -- on the likes of Anna Dello Russo, at the men's shows in Milan, and on Ann... Furs from the collection began to make the rounds in January of this year -- on the likes of Anna Dello Russo, at the men's shows in Milan, and on Anna Wintour at the Girls season 3 premiere. Photo: donibe/Instagram
Rita Ora posted a picture of herself wearing a customized Prada gown (inspired by the yellow sports sandals perhaps?) on the red carpet at the Brit Aw... Rita Ora posted a picture of herself wearing a customized Prada gown (inspired by the yellow sports sandals perhaps?) on the red carpet at the Brit Awards 2014.  Photo: Rita Ora/Instagram
Celebrity stylist Micaela Erlanger should be credited for upping Prada's red carpet game. Stylist to both Lupita Nyong'o and Michelle Dockery, Erlange... Celebrity stylist Micaela Erlanger should be credited for upping Prada's red carpet game. Stylist to both Lupita Nyong'o and Michelle Dockery, Erlanger opted to put the finale look on Lady Mary.
Known Prada-enthusiasts Marc Jacobs and Katie Grand posed in matching furs. Photo: Katie Grand/Instagram
The campaign ads started trickling in when the spring fashion issues were published — and Pat McGrath, who did the makeup for the ads, captured h... The campaign ads started trickling in when the spring fashion issues were published — and Pat McGrath, who did the makeup for the ads, captured her own work on Instagram. Photo: Pat McGrath/Instagram
Model Ophelie Guillermand starred in the campaign, and quickly Instagrammed the results. Photo: ophelieguillermand/Instagram
Model Julia Bergshoeff posted a still from the Prada campaign video, in which of a crowd of models dance at a concert and do the wave.   Photo... Model Julia Bergshoeff posted a still from the Prada campaign video, in which of a crowd of models dance at a concert and do the wave.   Photo: Julia Bergsoeff/Instagram
The Prada SS14 collection went to Brooklyn (or at least to a set that looked like it) for Lena Dunham's Vogue shoot. Photo: Fran Burns/Instagram
Lupita Nyong'o posted a Instagram of herself on the brightly color-blocked cover Dazed & Confused. Photo: Lupita N’yongo/Instagram
Edie Campbell sported a look on the April cover of Vogue Japan. Photo: Anna Dello Russo/Instagram
Maurizio Cattelan photographed a coat from the collection for his surrealist spread in New York's spring fashion issue. Photo: The Cut/Instagram
The March issue of W featured a shoot styled by Edward Enninful, who posted this photo on his Instagram account. Photo: Edward Enninful/Instagram
Anna Dello Russo and Giovanna Battaglia wear the same Prada dress to a Miu Miu party in New York, which Dello Russo Instagrammed with the hashtag: &qu... Anna Dello Russo and Giovanna Battaglia wear the same Prada dress to a Miu Miu party in New York, which Dello Russo Instagrammed with the hashtag: "#ifsomebodywearsamelookyoudidtherightchoice." Photo: Anna Dello Russo/Instagram
The coat found a perfect backdrop in the form of the Mike Kelley stuffed-animal installation at MoMA PS1. Photo: Laura Ingalls Sturgess/Instagram
When in Rome? Bryanboy in the Prada sandals and legwarmerlike knee socks. Photo: Bryan Boy/Instagram
Enninful was the creative force behing Prada's latest installment of its Iconoclast series — and styled two Milan boutiques with a Harlem Renaiss... Enninful was the creative force behing Prada's latest installment of its Iconoclast series — and styled two Milan boutiques with a Harlem Renaissance theme. Photo: Mauci Mauci/Instagram
Naomi Campbell at the Iconoclast event, notably wearing one of the furs. Photo: Edward Enninful/Instagram
Prada spring/summer 2014: the anti-normcore. Photo: mrstreetpeeper/Instagram
June Ambrose in one of the most Instagrammed pieces from the collection. Photo: June Ambrose/Instagram
Eva Chen, weighing the bedazzled Prada sports sandal against an average, ho-hum Teva. Photo: Eva Chen/Instagram
What do you wear to the dentist?
This is not a selfie. Or is it? Prada posted this photo of one of the bags on the day of the show. Photo: Prada/Instagram
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