new faces

Alicia Keys Is Doing a Secret ‘Perfume Project’

Givenchy Parfums announced yesterday that Alicia Keys is the new face of the brand — and that her first order of business will be to collaborate on “an exciting new perfume project.” Images for the campaign will be unveiled in September 2014, so expect a TV spot with dramatic, slow-mo walking, sultry stares, melodic hair-flipping, and piano keys (probably) coming your way in the fall.

Alicia Keys Is Doing a Secret ‘Perfume Project’