line it up

Benefit Is Finally Launching Its ‘They’re Real’ Push-Up Eyeliner

Here’s a liner that will help you proudly claim, “I drew that.” Coming off the success of their cult-favorite They’re Real mascara — for which Stella and I share an adoration — Benefit has launched They’re Real Push-Up Liner, an idiot-proof liquid-ish liner. The formula is liquid-ish because it’s a waterproof, gel formulation dispensed in a pen form, which dries quickly but has the smoothness of a liquid. It’s idiot-proof because the pen has a rubber, slanted tip that makes it easy to “stamp on” a winged cat eye. The tip has just enough give and bend so that you can get close to the lashline and wield the pen vertically or horizontally to get more precise. I am so ticklish that I even get the giggles while tight-lining, but the tip of this pen is slim enough to press directly on top of the lash line. They’re Real Push-Up Liner officially goes on sale June 27, but you can sign up for presale now on

Benefit Launches ‘They’re Real’ Push-Up Eyeliner