Following hotly on the heels of Balenciaga, Burberry, and Michael Kors, Céline is the latest brand to head to China for a no-holds-barred event. Tomorrow’s runway-show event will take place in Beijing’s art district. CEO Marco Gobbetti told WWD that China is among the top five markets for the French luxury house, which operates 20 stores there. The once-logo-mad culture is starting to shift, with customers placing increasing emphasis on minimalist, Philo-esque design. As for whether any high-wire antics à la Cara Delevingne’s runway flight are planned, we’ll just have to wait until tomorrow to find out.
Photo: Daniele Oberrauch