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The Row Made ‘Affordable’ Backpacks for Normals

Rejoice, for the Olsens have heard your gripes about the alligator-skin backpack they designed — you know, the one that went for $39,000? In response, they would like you to know that they also sell backpacks that cost a measly four figures. In a Wall Street Journal profile in honor of the opening of The Row’s first store, Mary-Kate Olsen notes “that was obviously a very special bag to us but that didn’t represent the entire range,” adding that they also have bags that fall between $1,000 and $3,000. “So we’ve now spent a couple of years also retraining the customer that that’s not the only product that’s available.” Well, consider our training complete. Clear the way to the cash register!

The Row Made ‘Affordable’ Backpacks for Normals