This may seem like a dispatch from Captain Obvious, but Gisele Bündchen is kinda … known for her hair. Her perfect waves even have their own Twitter account. But she looks amazing without them in the first image from Balenciaga’s new campaign, which shows us a buzzed, fierce, OTK-booted Gisele in black-and-white. Steven Klein shot the campaign, while Anthony Turner was responsible for the hair transformation. “This is how I see Gisele for Balenciaga; strong, powerful, mysterious and uncompromising,” artistic director Alexander Wang told WWD. “This season we worked with this idea of vanity, staged in a room filled with mirrors. But the cracked mirror is a continuing thread from the marble veins and creeping ivy leaves from seasons past.” The ads will appear in September issues and online.