The hat heard round the world. Of its origins, Pharrell told W, "I bought it five or six years ago. I went into the store World’s End in London with my friend Ronnie Newhouse to buy a pair of boots for my wife. While we were there, Ronnie [a creative director who understands the power and history of fashion like few others] told me that the hat was designed by Vivienne Westwood and was championed by her then husband, Malcolm McLaren, who managed the Sex Pistols. I bought two hats that day, and I wore one in a TV interview soon after. No one said anything about the hat. They didn’t notice.” But since the Grammys, he has seized the moment — wearing the Hat in several different colors.