Blake Lively, whisper of walking sunshine, has been launching a lifestyle website for eons. Finally, she has announced the name of this internet site: She shall call it Preserve. Yes, like mashed and cured fruit in dusty jars; in reference to the thing that happens to petrified wood, or cryogenically frozen beings, or the tucked and nipped faces of the elderly. Those are all things, like Blake Lively’s future website, that have been preserved. So looking forward to the formal release of this beautiful, dark, twisted, aspirational lifestyle fantasy.