After casting “real people,” including Hannah Bronfman, Angel Haze, and Chelsea Leyland, in the fall show, DKNY is now extending that populist concept to its campaign. The group shots by Lachlan Bailey feature “real New Yorkers” like photographer and filmmaker Brandee Brown and rapper A$AP ILLZ. Bona fide models Soo Joo Park and Eliza Cummings also made the cut. And there’s ubiquitous sneaker-adulteress Rita Ora in the mix, too. The brand’s #WeAreNYC campaign also features video interviews with the participants. If you’re looking to get in on DKNY’s next hoi polloi endeavor, just remember: Cara Delevingne is holding a casting call for the brand on Instagram.