If this were an Us Weekly article, it would be saying — in hot-pink block letters — that Prada and Barneys New York are BACK ON! The two had a rocky patch for a little while: After Prada requested a shop-in-shop, something the retailer doesn’t make a point of doing, the women’s collection went on a three-year hiatus from the store. (However, Barneys continued to sell the men’s collection during this time.) Luckily, they’ve now reunited. Barneys CEO Mark Lee told WWD, “Obviously, we survived [without Prada women’s rtw]. But if I close my eyes and think about the five or 10 brands most important to the history of Barneys, and most synonymous with what Barneys stands for and with Barneys’ aesthetic, Prada is on that short list.” The store now has dedicated sections for Prada women’s and men’s, and is celebrating with all-Prada windows at its Madison Avenue flagship. The design, conceived by Barneys creative director Dennis Freedman, was inspired by German experimental theater and film, in case you were trying to decode the above image.
Photo: Photos by Tom Sibley, Courtesy of Barneys New York