Hallelujah: rag & bone has answered our Winona Ryder–related prayers. The brand, known for its lo-fi ads, had Glen Luchford shoot the pixied actress on Coney Island for its fall 2014 campaign. (Michael Pitt stars in the men’s campaign, also shot by Luchford.) “To us, Winona Ryder is a bona fide icon,” explained co-designer Marcus Wainwright in a press release. “One of the things that makes her so cool is that although she has this incredible career, she isn’t interested in being a movie star. For her, it’s all about the craft. She also has this beautiful timeless quality.” It’s about time this woman got a campaign.