Entrepreneur (per her website) Tara Reid has created a new perfume. And the first step for a businessperson with any savvy is to think about ways to leverage synergy within a brand. Hmmm, thought Reid, sales of celebrity fragrances are down, so my plans for Tara by Tara Reid are out. But then, she caught a glimpse of the promotional poster for Sharknado 2: The Second One out of the corner of her eye. And a new perfume, “Shark by Tara,” was born. Her site describes the scent as incorporating a “plethora of ‘lavender’ colored flowers.” This light, refreshing fragrance not inspired by an actual ingredient or a deadly fish tornado can be yours for the gentle price of $24.95.