Sterling Ruby and Raf Simons: the friendship that keeps on giving? Ruby collaborated with Simons on the designer’s men’s collection in January; now, in partnership with Willy Vanderperre and Charlotte Arts, the two are unveiling a website called inthenameof.be (yes, that’s the web domain of Simons’s native Belgium). Each week, the site will host a limited number of items from the collection, which will be available for one week only. Get a feel for the collection with the video preview above. The site opens for business tomorrow and will close on September 1, so step right up.