13 Pieces You’ll Want From Under-the-Radar Italian Brands


When it comes to Italian fashion, certain labels roll off the tongue immediately: Prada, Giorgio Armani, and Dolce & Gabbana, to name a few. But the new wave of young designers and lesser-known labels are creating beautiful pieces that reflect both their distinguished heritage and youthful sensibilities. There are the surreal street-style favorites like MSGM and Vivetta, with colorful creations that include everything from lips to manicured fingers. Au Jour le Jour burst onto the scene with childlike graphics and bold colors, while Stella Jean draws influence from the designer’s Creole heritage. And some are lucky enough to have established siblings in the business like Sara Battaglia, sister to stylist and W editor Giovanna Battaglia. Click ahead for 13 pieces from under-the-radar Italian designers that you’ll want to add to your wish list.

13 Pieces You’ll Want From New Italian Brands