13 Pieces You’ll Want From Under-the-Radar Italian Brands
When it comes to Italian fashion, certain labels roll off the tongue immediately: Prada, Giorgio Armani, and Dolce & Gabbana, to name a few. But the new wave of young designers and lesser-known labels are creating beautiful pieces that reflect both their distinguished heritage and youthful sensibilities. There are the surreal street-style favorites like MSGM and Vivetta, with colorful creations that include everything from lips to manicured fingers. Au Jour le Jour burst onto the scene with childlike graphics and bold colors, while Stella Jean draws influence from the designer’s Creole heritage. And some are lucky enough to have established siblings in the business like Sara Battaglia, sister to stylist and W editor Giovanna Battaglia. Click ahead for 13 pieces from under-the-radar Italian designers that you’ll want to add to your wish list.
MSGM Dreamy and surreal, it's an eye-catching statement coat that will look equally as good over a pair of jeans as it does with a cocktail dress.
Vivetta The brand's signature has become the manicured fingers turned collar. This one features black polish instead of classic red for the sort ...
Vivetta The brand's signature has become the manicured fingers turned collar. This one features black polish instead of classic red for the sort who prefers their nails dark.
Au Jour le Jour The young brand loves to capture youthful pop culture moments best summed up in this pink sweatshirt embroidered with characters ...
Au Jour le Jour The young brand loves to capture youthful pop culture moments best summed up in this pink sweatshirt embroidered with characters from Disney's Bambi.
Aquilano e Rimondi The design duo is best known for incorporating lush fabrics into their designs like the addition of swingy feathers to a class...
Aquilano e Rimondi The design duo is best known for incorporating lush fabrics into their designs like the addition of swingy feathers to a classic white shirt. Try it with a ball gown for a unique take on black-tie dressing.
Hache Not all Italian design is over the top. This label loves minimalist silhouettes with a twist, like this sleek wrap dress with a pleated pla...
Hache Not all Italian design is over the top. This label loves minimalist silhouettes with a twist, like this sleek wrap dress with a pleated plaid insert.
Fausto Puglisi Puglisi is steadily becoming a red-carpet favorite, worn by the likes of Lupita Nyong'o, Jennifer Lopez, and more. His signature c...
Fausto Puglisi Puglisi is steadily becoming a red-carpet favorite, worn by the likes of Lupita Nyong'o, Jennifer Lopez, and more. His signature combines bold colors and quirky graphics like palm trees and the Statue of Liberty. This skirt is a more subdued way to wear his creations.
Stella Jean Drawing from her Creole roots, the Rome-born designer incorporates vivid printed textiles into her pieces. They often skew voluminous...
Stella Jean Drawing from her Creole roots, the Rome-born designer incorporates vivid printed textiles into her pieces. They often skew voluminous but this midi skirt is cut slim and meant to be worn with a tucked-in blouse.
Marco de Vincenzo De Vincenzo has become Milan's new darling, with even LVMH taking notice of the way he uses color and fabrics. This glittery pl...
Marco de Vincenzo De Vincenzo has become Milan's new darling, with even LVMH taking notice of the way he uses color and fabrics. This glittery pleated skirt is about as close as you can get to wearing a rainbow without looking crazy.
Paula Cademartori The street-style-favored designer is known for her wild use of colors and textures on her bags. While some feature peacocks and...
Paula Cademartori The street-style-favored designer is known for her wild use of colors and textures on her bags. While some feature peacocks and tons of embellishments, this version is quiet and sophisticated in shades of gray and teal.
Sara Battaglia Yet another street-style favorite, Battaglia can thank sister Giovanna for being a big supporter of her brand. The unabashedly gir...
Sara Battaglia Yet another street-style favorite, Battaglia can thank sister Giovanna for being a big supporter of her brand. The unabashedly girly clutches with their bow clasps are a way to add a feminine touch to any outfit.
Contileoni The product of three boys from Bologna, Contileoni uses cashmere, woolm and silks to create graphic oversize scarves meant to be worn ...
Contileoni The product of three boys from Bologna, Contileoni uses cashmere, woolm and silks to create graphic oversize scarves meant to be worn casually looped over any look.
Mrs. Design The statement jewelry company produces everything in Italy and incorporates everything from rhinestones to leather and metal in their...
Mrs. Design The statement jewelry company produces everything in Italy and incorporates everything from rhinestones to leather and metal in their over-the-top pieces. Add one to dress up a T-shirt instantly.
L'F Shoes Named after Licia and Francio, the engaged couple behind the brand, the line of laceless oxfords is known for using unusual color combi...
L'F Shoes Named after Licia and Francio, the engaged couple behind the brand, the line of laceless oxfords is known for using unusual color combinations. This glittery version is another way to wear the sparkly shoe trend that was all over the fall runways.
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