luxe christmas sweaters

Amazon Branches Into Fashion Collaborations

During his London Fashion Week show today, designer Osman Yousefzada announced that he would be launching a capsule collection for Amazon come November. According to InStyle U.K., the collection will include holiday-perfect fare like an LBD, a tuxedo jacket, a Christmas sweater (!), and the designer’s first crack at jewelry, in the form of a statement necklace. Every piece comes in under about $250. The capsule “gives me a great opportunity to bring what I do to a wider audience,” Yousefzada told the site. The announcement follows on the heels of several Amazon attempts to move further into the prestige fashion and beauty space: In October, the online giant launched a high-end beauty site, and has increased its representation of luxury fashion brands. Just one question: Will these fashions be delivered to our homes by drone?

Amazon Branches Into Fashion Collaborations