Marc by Marc Is Casting Its Spring Campaign on Instagram

Photo: Davids Sims

Calling all My Little Pony–haired, bleached-eyebrowed, gap-toothed, aspiring models: After successfully casting its fall 2014 campaign on social media, Marc by Marc Jacobs is looking to Instagram and Twitter again for the new face of spring 2015. We may have cracked the formula for how to stand out as a “real” model, so break out the selfie stick and let your freak flag fly.

They’re now accepting submissions through September 26 with the hashtag #castmemarc; the winner will win a trip to New York to shoot with renowned photographer David Sims.

Marc by Marc Will Cast Its Campaign on Instagram