shopping counts as exercise

The First-Ever Chanel Gym Opens in Bergdorf Goodman

Photo: Neil Rasmus/ NYC/Courtesy of Chanel

While you can’t actually work out there, Chanel’s gym-style ephemeral boutique, complete with benches, weights, and lockers, is officially open in Bergdorf Goodman’s 5F. Open through this Sunday, the installation was inspired by the brand’s sporty Coco Coach ad campaign featuring Cara Delevingne going all Raging Bull in pearls. Ready-to-wear, bags, costume jewelry, sunglasses, and — appropriately enough — sneakers are all on offer. The retailer is also fêting the collection with themed windows, marking the first time it’s devoted a window installation to a single brand.

The First-Ever Chanel Gym Opens in Bergdorf