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in memory
October 21, 2014

Intimate Photos of Oscar de la Renta at Work and at Play

By rebecca ramsey

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Photo: photos: oscarprgirl/Instagram.com

Oscar de la Renta, who passed away yesterday at 82, may have been in business for almost five decades — but that didn’t mean he didn’t adapt to the times. He was one of the first designers to amass a large social-media following, after the brand launched the OscarPRGirl Twitter account in 2009. Helmed by his head of communications, Erika Bearman, OscarPRGirl eventually expanded to Tumblr and Instagram (where it now boasts 437,000 followers) and, over the years, gave fans a glimpse inside Oscar’s atelier and private life.

In memory of de la Renta, click through our slideshow of intimate photos of the designer from the brand’s social-media account through the years — from dancing in Punta Cana to last-minute adjustments before a show, from black-tie dinners to time in the studio, and so much more.

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1 / 20 Photos
De la Renta taking interviews: the first Instagram photo of the designer posted on OscarPRGirl's Instagram account. Photo: oscarprgirl/Instagram.com
De la Renta and Sarah Jessica Parker at Fashion's Night Out in 2012. Photo: oscarprgirl/Instagram.com
A candid moment between de la Renta and Bill Cunningham from September 2012. Photo: oscarprgirl/Instagram.com
Making changes to a pocket on a look (while it was on a model) from his fall 2012 collection. Photo: oscarprgirl/Instagram.com
Dancing at Oscar's home in Punta Cana in the Dominican Republic. Photo: oscarprgirl/Instagram.com
In his studio, wearing Beats by Dre, in 2011. Photo: oscarprgirl/Instagram.com
Crooning at the Red Rooster in Harlem, November 2012. Photo: oscarprgirl/Instagram.com
Awaiting a shoot in his midtown offices, January 2012. Photo: oscarprgirl/Instagram.com
Directing a fitting in his atelier. Photo: oscarprgirl/Instagram.com
With his friend André Leon Talley in 2011. Photo: oscarprgirl/Instagram.com
In the design studio, August 2011. Photo: oscarprgirl/Instagram.com
A 1970s throwback to Oscar and his close group of friends. Photo: oscarprgirl/Instagram.com
Heading to Mexico City, where he was named "Tourism Ambassador." Photo: oscarprgirl/Instagram.com
Showing a more colorful side, November 2012. Photo: oscarprgirl/Instagram.com
Wearing a tuxedo, giving a speech in February 2014. Photo: oscarprgirl/Instagram.com
At work a few days before his fall 2012 collection show. Photo: oscarprgirl/Instagram.com
De la Renta relaxing in 2012. Photo: oscarprgirl/Instagram.com
In summer seersucker in 2013. Photo: oscarprgirl/Instagram.com
Sitting for the artist Ray Turner in November, 2013. Photo: oscarprgirl/Instagram.com
An Instagram posted today remembering de la Renta in his New York showroom.  Photo: oscarprgirl/Instagram.com
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  • oscar de la renta
  • instagram
  • oscarprgirl
  • legends
  • runway
  • slideshows
  • in memory
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