Can the Chanel gym take to the high seas? Today, the brand answers that question with the release of the new film ad for No. 5, which stars campaign model Gisele Bündchen and is directed by Baz Luhrmann. Speaking about the “modern Chanel woman”–inspired plot at the press event, Luhrmann explained, “In a way, Gisele became the script. The film reflects that — this woman has a child, a real job and then she has this significant relationship.” (She also really knows how to stand up on a surfboard.) Filling in for the role of Tom Brady is Game of Thrones actor Michiel Huisman, with musician Lo-Fang singing a rendition of Grease’s “You’re the One That I Want” (although Gisele is far from a Sandy).
Watch Bündchen carry a surfboard Baywatch-style, model in a Chanel photo shoot (how meta), drive a convertible, and comfort a man with passionate kissing.