Yesterday, at the Forbes Under 30 Summit, Tinder CEO and co-founder Sean Rad announced that the company will introduce a “premium service” starting in early November in order to help monetize it. It’s been predicted that the company could make $75 million in 2015 — but it has to find some way to make money off of the 1.2 billion photos swiped per day.
Besides hinting at allowing premium users to search for matches outside of their immediate Zip Code, Rad was vague on the details. But he promises that for a nominal fee he will introduce features that users “have been begging for.” In that case, the premium services must include: dick-pic filters, some kind of service that forces your swipe rights to message you back, and an alarm that reminds matches it’s time to actually meet for a drink instead of exchanging quips for a punishing length of time.
