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How to Find Your Cheekbones for Perfect Makeup Application

Head, shoulders, knees, and toes are all easy to find. But the location of your cheekbones can be a bit more elusive, especially if you aren’t Gisele or Natalia Vodianova. “Sweep the product along the general cheek region” is something no makeup artist says ever. Knowing exactly how to highlight your cheekbones is essential to any beauty regimen — a little contour underneath can streamline a face, a little too much allover and you’ll look overdone.

In this series of GIFs, Gucci Beauty makeup artist Aaron Henrikson shows us an easy trick for identifying your cheekbones so you know exactly where to apply bronzer, blush, contour, and highlighter.

Step 1: Take a brush (in this case, Gucci Beauty’s Powder Brush) and draw it from the outside corner of your mouth to your earlobe. This is where your cheekbone begins.

Step 2: Now take the same principle from the first step and draw the brush to your tragus, the fleshy part right above the earlobe. This is where your cheekbone ends.

Step 3: Now, a map on where to apply bronzer, blusher, contour, and luminizer (not necessarily all at once): Contour goes slightly underneath your cheekbones. Bronzer goes in the hollow of your cheekbones, slightly above where you would place contour (if you choose to use it). Blush goes in the apples of the cheeks, the sections that go up when you smile and, as Wayne Goss demonstrates, highlighter or luminizer goes on top of the cheekbones for an instant brightening effect.

How to Find (and Accentuate) Your Cheekbones